SOCIAL MEDIA MARKETING
BUILDING YOUR BRAND
With over 2 billion people on social media, its important to narrow (build a brand) a company’s audience online. In short, our goals are to help brand a company’s message digitally for social media marketing.
Below are examples we have decided to show.
In 2016, Visit Valdosta (a CVB) decided to launch a digital presence on Facebook, Twitter and Instagram. When Visit Valdosta decided adopt this social media identity, we created a strategy for communicating their brand to reach key audiences online.
Moreover, our tactics included:
- a updated visual identity
- creation of messaging
- design and implementation of an digital advertising campaign to introduce the their brand
As a result of our work, key audiences embraced their brand bringing their digital audience to a new level.
- 4,000 new Facebook likes
- 1, 200, 000 million people reached
- 8% Engagement rate