Our Story 

How it all started…

How to start a social media company, or at least how I did it…

Some would say ‘I had it all’

…….a nice cozy job with benefits, my dream of being in a Master’s program, and living in the exciting city of Atlanta. Most 25 year-olds would love to trade places. Who would want to leave a job with the Lt. Governor? Everything was going perfect, right? This is my story.

After graduating college I had not a clue what I wanted to do with my life. I had thought about insurance, politics, fast food, and just being a typical post-graduate student. Before I got the job with Lt. Governor, I had an interview with him. I was recommended by a former boss of mine. I was nervous in that interview and remember preparing notes on campaign strategy and rehearsing my prior experiences before the interview. As Lt. Governor Cagle looked over my resume for what seemed like forever, he finally set it aside, and looked at me. Adjusting his glasses he said, “Adam, tell me about your experience and story coaching at Prince Avenue Christian School.” I was completely taken back. Was this meeting not about campaigning? I started to leave off the coaching experience because I felt that it was unrelated to campaigning.

Looking back, I think the heart of the question was about my experience serving people. This position was about more than campaigning; it was about service to others. During the interview, I mentioned how my faith teaches me to serve others and believe that is what I am called to do. A week later I was told that I got the job.

The Campaign.

The Cagle campaign cruised into re-election later that year. This was a different experience from my past experiences. Most of my previous political resume had been working with losing candidates. However, those loses taught me many lessons that are beneficial.  In this campaign, I had been given the freedom to manage social media and implement strategies beyond just ‘likes, shares and retweets.’ Being able to implement new strategy on the Cagle campaign placed a new passion for social media and digital strategy.

After the campaign, I accepted a job within the Office of Lt. Governor. The title was Communications Officer of which I had very little experience. It was quite difficult the first few months, but with help and training from mentors, I began to feel more at ease with the task. The networking opportunities were one of the greatest virtues about working in that position, besides working for the best boss ever.

Sometime during early fall, I started to feel complacency. Starting Discover-E was the furthest thing from my mind. Once again, I was faced with the question: What did I want to do with my life? What were my goals for my future? What was the next step in my life? Some people told me that I need not worry,  that I had an excellent gig where I was working. Truth be told, I did.

But I longed for something more.

Occasionally, people would come to me with their social media problems and wanted my suggestions. I would always give them my ideas, but never really thought I could make it a business until the Lt. Governor nonchalantly suggested that I could be good at doing this on my own. Over a few weeks, I considered the idea, but what scared me the most was running a business with the ultimate fear of failure.

During the month of October, I began talking with respected friends to make sure I wasn’t stupid for considering the idea. They all told me I should do it. “Of course, ” I retorted. “You don’t have to take any of the risk.” I had no idea how to start a social media company. During those two months, I prayed and talked with close loved ones and believed that God opened this door for reason and placed this passion in me for a reason. They encouraged me to walk through the door of opportunity. I knew clearly what I was leaving behind, but as Dr. Martin Luther King Jr. once said, “Faith is taking the first step even when you don’t see the whole staircase.”

I took a leap of faith.

On December 4th, I walked out of my office at the Gold Dome. I decided to take the first step.  It’s been a fun ride so far, and I wouldn’t change the decision for anything. There have been some tough times and some great times, but overall, I thank God for the success I have had so far. I ask that you continue to keep me in your prayers and, of course, if I can help you, let me know!

Never hold back in what God may have for you. If you are worried about taking the next step in your life. You are not alone. I have taken a step, and I will forever be changed for the better…

What We Do

Get Social